{"title":"AS I AM","description":"","products":[{"product_id":"as-i-am-cleansing-pudding-237ml-8-fl-oz","title":"AS I AM Cleansing Pudding 237ml \/ 8 fl oz","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRefresh your hair care routine with AS I AM Cleansing Pudding, a gentle cleansing formula designed to leave hair feeling clean, soft, and comfortable. Its rich pudding-like texture glides smoothly through the hair, helping to remove daily buildup while maintaining a nourished feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with ingredients such as coconut oil, tangerine, and castor oil, this cleanser supports moisture retention and helps keep hair feeling manageable after every wash. The smooth consistency provides excellent slip, making it easier to work through textured, curly, coily, and kinky hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for regular use, AS I AM Cleansing Pudding helps maintain a fresh, healthy-looking appearance while leaving hair feeling soft, refreshed, and easy to style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Highlights\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses hair and scalp for a fresh feel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps remove buildup and daily impurities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich pudding-like texture glides easily through hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupports soft, manageable, and smooth-feeling hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with coconut oil, tangerine, and castor oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for curly, coily, kinky, and textured hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDirections for Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly wet hair with warm water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply a generous amount to the scalp and hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassage gently and distribute evenly from roots to ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFollow with your preferred conditioner or hair care routine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":48177536663706,"sku":"858380002158","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/9295\/3242\/files\/Image_44.webp?v=1780391716"},{"product_id":"as-i-am-curl-clarity-shampoo-8oz","title":"As I Am Curl Clarity Shampoo 8oz","description":"\u003cp data-start=\"78\" data-end=\"395\"\u003eRefresh your curls with As I Am Curl Clarity Shampoo, a gentle cleansing formula designed to help keep hair feeling clean, soft, and manageable. Suitable for a variety of curl patterns and textures, this shampoo helps remove product buildup and daily impurities while maintaining your hair’s natural moisture balance.\u003c\/p\u003e\n\u003cp data-start=\"397\" data-end=\"682\"\u003eEnriched with coconut oil and botanical extracts, the formula supports smooth, defined-looking curls and a healthy-looking finish. Its lightweight cleansing action leaves hair feeling refreshed without a heavy residue, making it an excellent addition to your regular hair care routine.\u003c\/p\u003e\n\u003cp data-start=\"684\" data-end=\"875\"\u003eFree from sulfates, parabens, and silicones, As I Am Curl Clarity Shampoo offers a gentle cleansing experience that helps maintain soft, comfortable hair with enhanced shine and a fresh feel.\u003c\/p\u003e\n\u003ch2 data-start=\"877\" data-end=\"894\"\u003eKey Highlights\u003c\/h2\u003e\n\u003cul data-start=\"895\" data-end=\"1211\"\u003e\n\u003cli data-start=\"895\" data-end=\"942\"\u003eGently cleanses hair and helps remove buildup\u003c\/li\u003e\n\u003cli data-start=\"943\" data-end=\"995\"\u003eSuitable for curly, coily, and textured hair types\u003c\/li\u003e\n\u003cli data-start=\"996\" data-end=\"1046\"\u003eHelps maintain soft, smooth, and manageable hair\u003c\/li\u003e\n\u003cli data-start=\"1047\" data-end=\"1101\"\u003eSupports curl definition and a healthy-looking shine\u003c\/li\u003e\n\u003cli data-start=\"1102\" data-end=\"1155\"\u003eEnriched with coconut oil and botanical ingredients\u003c\/li\u003e\n\u003cli data-start=\"1156\" data-end=\"1211\"\u003eSulfate-free, paraben-free, and silicone-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1213\" data-end=\"1234\"\u003eDirections for Use\u003c\/h2\u003e\n\u003col data-start=\"1235\" data-end=\"1510\"\u003e\n\u003cli data-start=\"1235\" data-end=\"1274\"\u003eThoroughly wet hair with warm water.\u003c\/li\u003e\n\u003cli data-start=\"1275\" data-end=\"1332\"\u003eApply a small amount of shampoo to the scalp and hair.\u003c\/li\u003e\n\u003cli data-start=\"1333\" data-end=\"1375\"\u003eMassage gently to create a rich lather.\u003c\/li\u003e\n\u003cli data-start=\"1376\" data-end=\"1396\"\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli data-start=\"1397\" data-end=\"1458\"\u003eFollow with your preferred conditioner or styling product.\u003c\/li\u003e\n\u003cli data-start=\"1459\" data-end=\"1510\"\u003eUse regularly as part of your hair care routine.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":48192192970906,"sku":"858380002004","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/9295\/3242\/files\/10.webp?v=1780458003"},{"product_id":"as-i-am-so-much-moisture-hydrating-lotion-8oz","title":"As I Am So Much Moisture Hydrating Lotion 8oz","description":"\u003cp data-start=\"91\" data-end=\"453\"\u003eGive your hair the moisture it deserves with As I Am So Much Moisture Hydrating Lotion. This lightweight hair lotion is specially crafted to help keep hair feeling soft, smooth, and comfortably hydrated throughout the day. Ideal for curly, coily, kinky, and textured hair, it helps support manageability while enhancing the natural look and feel of your strands.\u003c\/p\u003e\n\u003cp data-start=\"455\" data-end=\"716\"\u003eEnriched with aloe vera, sea kelp, cocoa butter, and green tea, this nourishing formula delivers lightweight moisture without leaving a heavy or greasy feel. It helps improve softness, supports a smooth appearance, and leaves hair looking refreshed and healthy.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"890\"\u003ePerfect for daily use, this versatile lotion can be used alone or as part of your styling routine to help maintain moisture and enhance the overall appearance of your hair.\u003c\/p\u003e\n\u003ch2 data-start=\"892\" data-end=\"909\"\u003eKey Highlights\u003c\/h2\u003e\n\u003cul data-start=\"910\" data-end=\"1245\"\u003e\n\u003cli data-start=\"910\" data-end=\"965\"\u003eHelps maintain soft, moisturized, and manageable hair\u003c\/li\u003e\n\u003cli data-start=\"966\" data-end=\"1010\"\u003eLightweight formula with a non-greasy feel\u003c\/li\u003e\n\u003cli data-start=\"1011\" data-end=\"1075\"\u003eEnriched with aloe vera, sea kelp, cocoa butter, and green tea\u003c\/li\u003e\n\u003cli data-start=\"1076\" data-end=\"1135\"\u003eSuitable for curly, coily, kinky, and textured hair types\u003c\/li\u003e\n\u003cli data-start=\"1136\" data-end=\"1192\"\u003eSupports a smooth appearance and natural-looking shine\u003c\/li\u003e\n\u003cli data-start=\"1193\" data-end=\"1245\"\u003eIdeal for daily moisture care and styling routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1247\" data-end=\"1268\"\u003eDirections for Use\u003c\/h2\u003e\n\u003col data-start=\"1269\" data-end=\"1520\"\u003e\n\u003cli data-start=\"1269\" data-end=\"1315\"\u003eApply to clean, damp hair from root to tip.\u003c\/li\u003e\n\u003cli data-start=\"1316\" data-end=\"1364\"\u003eFocus on areas that need additional moisture.\u003c\/li\u003e\n\u003cli data-start=\"1365\" data-end=\"1438\"\u003eDistribute evenly through the hair using fingers or a wide-tooth comb.\u003c\/li\u003e\n\u003cli data-start=\"1439\" data-end=\"1459\"\u003eStyle as desired.\u003c\/li\u003e\n\u003cli data-start=\"1460\" data-end=\"1520\"\u003eUse daily or as needed to maintain moisture and softness.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":48192198082714,"sku":"858380002196","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/9295\/3242\/files\/Image_31.webp?v=1780458109"},{"product_id":"as-i-am-coco-shea-spray-4oz","title":"As I Am Coco Shea Spray 4oz","description":"\u003cp data-start=\"73\" data-end=\"438\"\u003eRefresh and enhance your hair care routine with As I Am Coco Shea Spray. This lightweight moisturizing spray is designed to help keep hair feeling soft, smooth, and easy to manage while adding a natural-looking shine. Suitable for a variety of hair textures, including curly, coily, and textured hair, it delivers lightweight moisture without weighing strands down.\u003c\/p\u003e\n\u003cp data-start=\"440\" data-end=\"747\"\u003eFormulated with coconut oil, shea butter, pro-vitamin B5, and green tea, this nourishing spray helps maintain softness and supports a healthy-looking appearance. Its versatile formula can be used to refresh hair between wash days or as part of your daily styling routine for added moisture and a fresh feel.\u003c\/p\u003e\n\u003cp data-start=\"749\" data-end=\"939\"\u003eFree from sulfates, parabens, and silicones, As I Am Coco Shea Spray is a convenient addition to any hair care regimen, leaving hair feeling comfortable, hydrated, and beautifully refreshed.\u003c\/p\u003e\n\u003ch2 data-start=\"941\" data-end=\"958\"\u003eKey Highlights\u003c\/h2\u003e\n\u003cul data-start=\"959\" data-end=\"1274\"\u003e\n\u003cli data-start=\"959\" data-end=\"1009\"\u003eHelps maintain soft, smooth, and manageable hair\u003c\/li\u003e\n\u003cli data-start=\"1010\" data-end=\"1059\"\u003eAdds natural-looking shine and a refreshed feel\u003c\/li\u003e\n\u003cli data-start=\"1060\" data-end=\"1131\"\u003eEnriched with coconut oil, shea butter, pro-vitamin B5, and green tea\u003c\/li\u003e\n\u003cli data-start=\"1132\" data-end=\"1176\"\u003eLightweight formula suitable for daily use\u003c\/li\u003e\n\u003cli data-start=\"1177\" data-end=\"1226\"\u003eIdeal for curly, coily, and textured hair types\u003c\/li\u003e\n\u003cli data-start=\"1227\" data-end=\"1274\"\u003eSulfate-free, paraben-free, and silicone-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1276\" data-end=\"1297\"\u003eDirections for Use\u003c\/h2\u003e\n\u003col data-start=\"1298\" data-end=\"1544\"\u003e\n\u003cli data-start=\"1298\" data-end=\"1323\"\u003eShake well before use.\u003c\/li\u003e\n\u003cli data-start=\"1324\" data-end=\"1362\"\u003eSpray evenly onto damp or dry hair.\u003c\/li\u003e\n\u003cli data-start=\"1363\" data-end=\"1406\"\u003eFocus on mid-lengths and ends as needed.\u003c\/li\u003e\n\u003cli data-start=\"1407\" data-end=\"1467\"\u003eDistribute through the hair using your fingers or a comb.\u003c\/li\u003e\n\u003cli data-start=\"1468\" data-end=\"1488\"\u003eStyle as desired.\u003c\/li\u003e\n\u003cli data-start=\"1489\" data-end=\"1544\"\u003eUse daily or whenever hair needs a moisture refresh.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"AS I AM","offers":[{"title":"Default Title","offer_id":48192200867994,"sku":"858380002028","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/9295\/3242\/files\/Image_48.webp?v=1780458211"}],"url":"https:\/\/www.prettycosmeticsllc.com\/collections\/as-i-am.oembed","provider":"Pretty Cosmetics LLC","version":"1.0","type":"link"}